In this assignment you are expected to examine the current Tourism Australia’s Destination Marketing campaigns and discusses future challenges and opportunities.
You are required to explain the key aspects of Tourism Australia’s destination marketing activities, namely the promotion, advertising, tourism development, branding, and digital marketing and how these aspects contribute to showcasing Australia as a top tourist destination.
Please refer to the Subject Learning Guide for more details on the Second Report.
Resources and readings relevant to the assessment
The Suject Learning Guide, the prescibed text by Morrison (2022) and the recommended text by Morrison (2019).