Tour7031 Visitor Management

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Facility Design Proposal
Type: Design Proposal
Learning Objectives Assessed: 1, 2, 3, 4
Due Date: 03 Jun 24 9:00
Weight: 50%
Individual; 3,500 - 4,000 words

Task Description:

Word Count: 3,500 - 4,000

This is an individual assignment that requires you to design an ORIGINAL tourism/event or hospitality facility. Choose from one of the following categories:

a theme park, zoo, or cultural attraction
a museum, art gallery or historic building
a resort, health spa, hotel/casino complex (NOT A GYM)
an entertainment complex

PART 1: Introduction (600 - 800 words)

Overview of proposal:
an overview of the design concept.
brief background information about the location of your facility and its surroundings.
explanation of facility name.

Target Market, motives & interests
In this section you should identify ONE market segment that you feel will be particularly attracted to the facility that you are proposing:

Who are they, what are they interested in?
Why is your facility likely to attract this market? Why do you think your proposal will be successful? Here you should briefly justify with literature dealing with the type of facility that you are proposing. The literature can include trade journals, media reports and non-academic sources if relevant.

PART 2: Design elements (approx. 3,000 words)

Theme (200 words)
What are the underlying concept or ideas linking the elements together?
What is the key thing you want visitors to think, feel or do as a result of visiting your facility?

​Layout and Orientation (1,000 words)
Design a map or site plan of the facility. Describe and justify your layout.
Describe the different ‘areas’ and explain how the site has been designed to facilitate visitor use, flows and movement.
If relevant, explain how you would manage queues, crowding and capacity issues.

Design elements (Approx. 1,500 words)
Describe how you intend to use ambient features (lighting, music, colour, décor) to support your theme and enhance your visitors’ experiences.
Describe the activities and experiences that will be offered. Explain how these support your theme.
Provide photos and diagrams to illustrate your design ideas.

Managing Impacts (300 words)
Describe how you will manage the on-site visitor experience:

Identify one environmental impact and one socio-cultural impact that your facility could have. These can be both positive, both negative, or one of each. Any combination is permissible, but please only identify two in total.
Explain how you would manage your visitors/guests to reduce the negative impacts and maximise the positives ones.



Please insert illustrations into the text of your assignment. The appendices is for diagrams, graphs or tables you would like to refer to as supporting information. Appendices and references are not included in the word limit.

This task has been designed to be challenging, authentic and complex. Whilst students may use AI technologies, successful completion of this assignment requires students to engage in specific contexts and creative tasks for which artificial intelligence will provide only limited support and guidance. Students must clearly reference any use of AI in each instance. A failure to reference generative AI use may constitute student misconduct under the Student Code of Conduct. To pass this assessment, students will be required to demonstrate detailed comprehension of their written submission independent of AI tools.

Criteria & Marking:
UQ Students: Please access the profile from Learn.UQ or mySI-net to access marking criteria held in this profile.

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