This Case Study is an analysis of a real-world destination marketing campaign.
Select one (1) of the real-world destination marketing campaigns listed below. Each of the listed campaigns were designed to promote a state or a city in the United States, namely the states of Virginia and West Virginia and the cities of Las Vegas and Philadelphia.
Each campaign has been successful in encouraging tourists to visit the destination due to their clever use of creative messaging and impressive visuals and this allows them to stand out in a crowded tourism market.
Answer each of the questions below to demonstrate your understanding of the key concepts and theories of destination marketing and to provide insightful recommendations for future campaigns for your chosen destination.
In your discussion about future trends, mention should be made to one (1) or more of the following:
To demonstrate that you have applied key concepts and theories to these questions students are required to refer to at least one (1) different reference per question. So, there should be at least 5 different references in the Annotated Bibliography (The Annotated Bibliography is not included in the word count).
There is a +/- 10% variation permitted on the word count. Please use APA7 referencing. Choose to discuss one (1) of the following marketing campaigns: