The purpose of the Case Study is to prepare a three-day, two-night itinerary for four (4) different visitor groups who are visiting Melbourne

Assessment 1: Details and instructions

Purpose

The purpose of the Case Study is to prepare a three-day, two-night itinerary for four (4) different visitor groups who are visiting Melbourne.

Task details

You are required to write about each of the four itineraries which explains and justifies the content of each itinerary.

Instructions

  • Please refer to the Subject Learning Guide for more details on the Case
  • You are required to include a minimum of four (4) academic references, cited correctly and have used them
  • Resources and readings relevant to the assessment

Resources and readings relevant to the assessment

  • The Subject Learning Guide, the prescribed text by Cooper (2022) and the recommended texts by Page (2019); Morrison & Buhalis
  • (2024); Weaver and Lawton (2014) are all useful for this assignment

Assessment criteria

Refer to the Rubric on page 19 of the Subject Learning Guide. Submission details

Submit via the Turnitin submission area.

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