Sandeep, Sally and Srineth are recent graduates from UC who have come together to launch an innovative start-up company, UCSmartHealth. Their vision is to support a wide variety of applications to meet different use cases such as general wellness monitoring, patient monitoring of chronic health conditions, connected hearing aids, assisted living for the elderly, sports analytics, as well as military applications (e.g. wearables that can detect post-traumatic stress disorders (PTSD), depression, etc). You know Sandeep, Sally and Srineth and they are very committed to their vision, however, the team does not have the experience to confidently take the first steps. They have reached out to you as a respected engineering management professional to help them define their strategic objectives and start to define their product development journey.
a. Using SMART goal setting principles, develop an artefact using the MOST framework (Mission Objectives, Strategies and Tactics) for UCSmartHealth that addresses the key activities they will need to undertake.