Question 2 Given that the three countries mentioned in Q1 are not only geographically distant from PepsiCo’s home base in USA and each other but also have distinct differences in administrative

Question2                                                                       (10 marks)

Given that the three countries mentioned in Q1 are not only geographically distant from PepsiCo’s home base in USA and each other but also have distinct differences in administrative, cultural and economic characteristics, illustrate and explain how the CAGE framework can be useful in prioritising PepsiCo’s international expansion strategy.

Answer this question in about 400 words and include an application of the CAGE model, showing your numerical assessment.

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