MKT4165 Marketing Analytics

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Marking Scheme –  Total 40 Marks

Question Identification – 10 Marks  – To be Done in-class Week 6 (October 30, 2023)

  • Looking at important variables for analysis
  • Questions exploring the combination of variables
  • Questions exploring the relationship between variables
  • Focus on different dependent variables in the dataset

Quick Visualization – 5 Marks­ – To be Done in-class Week 6 (October 30, 2023)

  • In-class quick visualization
  • Knowledge of different visualization options
  • Ability to identify the correct visualization for the variable
  • Logic of organization

Final Dashboard – 15 Marks  – Submission in Week 7 (6th November, 2023, 5pm Dubai time)

  • Organization of output based on different dependent variables
  • Neat and clear visuals
  • Ability to use different types of graphs
  • Identifying the correct graph for the variable combinations
  • Interaction elements
  • Visual Appealing
  • Objective Data selection
  • Convince the audience.

Insights Summary  – 10 Marks  – Submission mission in Week 7 start (6th November, 2023, 5pm Dubai time)

  • Summary of insights generated from the dashboard
  • Cover the answers to the questions identified
  • Recommendations

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