MGT3002 Sport Marketing

Get Expert's Help on Consumer Behaviour Observation

Observation #1: Recreational Activity

Name of Event / Activity:

Date of Observation:

Setting Analysis

Describe the venue and location of the activity / event and elements which may positively or negatively influence consumer behaviour.

Consumer Analysis

Describe participant / attendee demographics: Who attends? (Gender, age, ethnicity etc):

Describe participant / attendee behaviours:

  • Who do people attend with? (Alone, in groups, with family, with friends, etc):
  • What do they do when they attend?

Describe participant / attendee psychographics: Based on the above, why do people attend?

Research and Market Analysis:

Describe any observable marketing materials or research efforts aimed at participants / attendees.

Describe how elements of these do / do not align with participant / attendee demographics, psychographics, and behaviours.

Observation #2: Community Sport

Name of Event / Activity:

Date of Observation:

Setting Analysis

Describe the venue and location of the activity / event and elements which may positively or negatively influence consumer behaviour.

Consumer Analysis

Describe participant / attendee demographics: Who attends? (Gender, age, ethnicity etc):

Describe participant / attendee behaviours:

  • Who do people attend with? (Alone, in groups, with family, with friends, etc):
  • What do they do when they attend?

Describe participant / attendee psychographics: Based on the above, why do people attend?

Research and Market Analysis:

Describe any observable marketing materials or research efforts aimed at participants / attendees.

Describe how elements of these do / do not align with participant / attendee demographics, psychographics, and behaviours

Observation #3: Professional or Elite Level Sport

Name of Event / Activity:

Date of Observation:

Setting Analysis

Describe the venue and location of the activity / event and elements which may positively or negatively influence consumer behaviour.

Consumer Analysis

Describe participant / attendee demographics: Who attends? (Gender, age, ethnicity etc):

Describe participant / attendee behaviours:

  • Who do people attend with? (Alone, in groups, with family, with friends, etc):
  • What do they do when they attend?

Describe participant / attendee psychographics: Based on the above, why do people attend?

Research and Market Analysis:

Describe any observable marketing materials or research efforts aimed at participants / attendees.

Describe how elements of these do / do not align with participant / attendee demographics, psychographics, and behaviours

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