MGT2IMG Managing Across Borders - Reid Fruits Case Study

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Case Study: Reid Fruits deploys Laava’s Digital Fingerprints to outsmart counterfeiters

Consider the challenges Reid Fruits faced in entering the Asian markets and how they utilised technology to assist in overcoming these challenges. If Reid fruit were to establish a new product (Cherry Jam), what globalisation challenges might they encounter if they attempted to supply this product to the European Market?

  • Prepare a report outlining the globalisation challenges that Reid Fruits may face as they attempt to enter the European
  • Draw on their experience in Asia and identify the challenges they may face in Europe.
  • You might like to mention things like global supply chain management, the use of technology, variations in legal responsibilities across countries, and the language and cultural differences between employees and
  • Your report should be approximately 1,000 words (10+/-), excluding the list of refrences.

1.  Use the following report structure

  • Title page
  • Executive Summary
  • Table of Contents
  • List of Figures (if required)
  • Introduction to the Report
  • Answering the questions (separate headings)
  • Findings and discussion
  • Recommendations (approximately 5)
  • Conclusion
  • References

Use the resources available on the LMS and the La Trobe Library site to assist with preparing your report. The prescribed textbook and recommended readings can also help you.

2.  What are the expectations?

This report should imitate a business report. Your definitions should be concise, and all appropriate sources cited. Your arguments and recommendations should be based on relevant academic literature, and a minimum of eight scholarly, peer-reviewed journal articles should be included.

This report should demonstrate your understanding of the literature and content covered in class so remember to use your own words and acknowledge all sources. Wikipedia and similar peer-to-peer websites are NOT appropriate websites for this report; however, some government websites may provide details of specific laws that may be relevant to include. Keep direct quotes to a minimum but ensure references and page numbers are included when citing direct quotes.

Ensure your report is written clearly, concisely, and error-free. Your report should use headings and subheadings to provide a professional-looking final document with appropriate transitions between sections.

A step-by-step guide to meeting expectations:

  1. Develop an understanding of the requirements of the
  2. Identify the specific issues that you will discuss in the
  3. Gather journal articles and other relevant
  4. Define the key terms and detail your
  5. Provide a brief introduction, conclusion, and executive
  6. Ensure all words are your own and all sources are cited
  7. Format your report to a business standard.

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