Critically analyse a current entrepreneur and his/her entrepreneurial journey, and propose suggestions for future directions.

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Assessment 1 instructions (MUST READ)

Task

Critically analyse a current entrepreneur and his/her entrepreneurial journey, and propose suggestions for future directions.

Format

Report format to be used with headings and sub-headings (see below for the suggested structure), 12 Times New Roman font, 1.5 spacing. Prepare your report as a MS Word document, no more than 1,000 words (+/- 10%).

Marking rubric

The marking rubric for assessment 1 can be downloaded here.

Detailed Instructions

Choose ONE entrepreneur from the following list to perform critical analyses:

https://www.ey.com/en_au/entrepreneur-of-the-year/australia/our-six-finalists-show-us-whats-at-the-heart-of-the-entrepreneur

Make sure your report includes critical analyses and reflection on/application of the relevant entrepreneurship theories required, and not just a simple presentation of the entrepreneur’s biography.

The following structure and detail are suggested (only sections 1-4 below contribute to your word count):

Cover page (Please include your full name, student ID, campus, class day & time, and tutor’s name)

  1. Introduction
  2. Background of the chosen entrepreneur 
    Discuss the background of the chosen entrepreneur (e.g. history, development, family and socio-cultural background) and how this background might have influenced entrepreneurial propensity and contributed to their entrepreneurial success (with reference to the relevant entrepreneurship theories).
  3. Entrepreneurial traits/characteristics
    Discuss the characteristics or traits of the chosen entrepreneur (with reference to the relevant entrepreneurship theories).
  4. Recommendations 
    Suggest future directions for the chosen entrepreneur, including different types of businesses or avenues (e.g. franchising, mergers, expanding/selling their business). Justify your suggestions.
  5. References
    At least 10 references, including at least 4 academic references, cited using APA or Harvard format. All references must be in English.

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