BUS5AP Business Application of Analytics

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‘Kanban This’ - Personas, User Stories and Acceptance Criteria

GYMNATION has accepted your business case and has asked you to commence the user-centric design and analysis starting with the creation of personas and user stories, drawing on the needs of an analytics platform. To ensure that you demonstrate a sound understanding of the user stories you must also build out acceptance criteria. You must present the outcomes of this stage to the management team at GYMNATION using a Kanban board, where you may leverage MIRO as your tool of choice


  1. GYMNATION Investors
  2. CEO
  3. Chief Data Officer
  4. Chief Marketing Officer
  5. Head of Gym Franchise
  6. Fitness Influencers
  7. Casual Fitness users (less than 10 visits a month)
  8. Professional Fitness members (competition grade)
  9. Nutrition providers who have and may want to partner with us
  10. Companies who may want to have corporate

The tasks include, but are not limited to,

  • Create 1 Persona and 2 User Stories for each stakeholder (i.e. 10 Personas and 20 User Stories). The “Organisation Profile” document contains the profiles of five stakeholders, you may use this as a guideline, in combination with external sources and common knowledge, to develop an understanding of all ten stakeholders.
  • Develop 1 Acceptance Criterion for each User Story
  • Create a free account on
  • Use MIRO to build out a Kanban board that materialises this exercise of creating Personas, User Stories and Acceptance Criterion.
  • Rationalise the configuration/naming of columns on the board, as well as the categorisation of the cards on the board.
  • Using the MIRO board (and MS PowerPoint if desired), you must present the findings and output of this phase to the GYMNATION management This takes the form of a 10–15-minute video recording of the following. Briefly introduce Kanban and MIRO, followed by how the board is organised for this business case, and then the actual content, stakeholders, personas, user stories and their importance in relation to the analytics solution, and the acceptance criterion. Conclude with a summary of work completed thus far and next steps of the project.

Assignment Deliverables:

  1. A 10-15 video recording as explicated above (step-by-step guide to Zoom screen recording here)
  2. A shareable link to the MIRO board that you have created.
  3. An optional two-page report that documents any other information that may support the assessment.

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