BUS2SMV Social Media and Visualisation - Assessment 2: Marketing Plan

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Assessment 2: Social Media Marketing Plan

Word limit — 1500 words (+40%) (excluding Cover Page. Executive Summary, References and Appendices)

Formal — Times Ncw Roman. II font size, 1.15 spacing. 12pt spacing between paragraphs.

Brief Structure

NORTH Link's Assistive Technology Cluster

Purpose

To develop a social media marketing strategy and campaign to raise the B2B profile of our

new Assistive Technology cluster and bring in new organisations to work with.

Organisational Background

NORTH Link is a strong regional partnership of industry, education, health and government,

established in 1995, that plays an integral role across northern metropolitan Melbourne.

A business network and regional economic development

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