|equivalent to 1000 words, 10 minutes + 5 mins Q&A
|Unit Learning Outcomes
|ULO1, ULO2, ULO3, ULO4, ULO5, ULO6
|PC or laptop, Presentation software of choice
The purpose of this assessment is to demonstrate your critical thinking and presentation skills. You will assume the role of a business consultant for the organisation of your choice. You are required to do the competitive analysis and make recommendations about how the organisation can improve their position on the market. The assessment has two parts:
Your presentation is expected to provide clear, concise and precise information that persuades the audience to accept your point of view. The presentation needs to have visual aids: you can choose any tool you like, e.g., PowerPoint, Prezi, Canva, Google Slides, etc. You can use SWOT, PESTEL/PESTLE or ADKAR method to structure your analysis.
The presentation should cover the following: