You are required to undertake primary and secondary background research to better understand the nature of the Design Challenge (provided by the industry partner). You are NOT making recommendations, you are trying to better understand the nature of the problem. You must include a reference list, formatted according to the RMIT Harvard style (access the RMIT Easy cite below under the referencing guideline heading).
Design thinking is a problem-solving technique that works well when developing solutions to complex non-linear business problems. The design process starts with exploration. The first step is to gain an understanding of the nature of the problem by undertaking background research in great depth.
The purpose of this assignment is twofold:
First, you need to better understand the design challenge that has been set by our industry partner for this semester. You do this by researching what we already know. You will start by doing primary and secondary research. For primary research, you will be either conducting at least 3-5 (not less than three and can be more than 5) interviews or atleast capture qualitative comments from 8-10 respondents (more than 10 is always good) through a survey with your stakeholder’s representative of the customer market if possible or seek broader representation (e.g. general public) in order to get deeper picture around the design problem. For secondary research, you will be starting with google scholar (finding relevant peer-reviewed academic articles), library databases (finding industry articles, reports from IBIS Word, Marketline, etc. and all other industry documents) and then collect a set of relevant peer reviewed references which have examined the challenge and find out what we already know and the themes that are originating. We are NOT looking for solutions at this stage.
Some questions that you may ask when doing secondary research to better understand is what is being reported in the literature could be: i) Why is it a problem in the first place, what makes it a problem, ii) How did it become a problem, iii) Who does it effect, iv) What do we know (facts) about the nature of the problem, Remember you are reporting what is known already, you must not make recommendations on what needs to be done.
Second, you must demonstrate capability in preparing a formal academic secondary research report. This means you need to ensure that grammar, sentence structure, synthesis of information, coherence of explanation, and summation are at a level commensurate with a postgraduate MBA program.
Course learning outcomes
This assessment is relevant to the following course learning outcomes:
Length: 3,000 (+/-10%) words
This background research report is to be used by the design team to gain a broader view of the Industry Partner’s design challenge. It will also inform the reframing of the client’s problem.
The following structure is recommended for your report: Note: The facilitators for this course will choose the 5E framework, it is up to you which Design Thinking framework you will choose, the meaning of components are the same.
Academic integrity and plagiarism
Academic integrity is about honest presentation of your academic work. It means acknowledging the work of others while developing your own insights, knowledge and ideas.
You should take extreme care that you have:
If you do not acknowledge the sources of your material, you may be accused of plagiarism because you have passed off the work and ideas of another person without appropriate referencing, as if they were your own.
RMIT University treats plagiarism as a very serious offence constituting misconduct. Plagiarism covers a variety of inappropriate behaviours, including:
For further information on our policies and procedures, please refer to the University website.