7005MHR Leadership: Towards Mastery of Leading Change and Inclusivity

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Assignment Guidelines:

Instructions for completing the Coursework (CW)

1.       Read the given short article and choose one of the leaders from the presented global companies, or you may prefer to select any other leader of your choice from any global business organisation, to complete the given tasks for the Coursework assignment.

2.       Apply any relevant concepts, tools, theories, models and frameworks to support your analysis and discussion in each task.

3.       Structure of the Coursework should take a report format with cover page, table of contents, introduction, main body of tasks completed, conclusion and reference list. If necessary, you can also include appendix.

Read the following short article and complete all the given tasks for the Coursework assignment. Article: Leadership and Success: Examples of transformational leadership in action

Global companies such as Apple, Microsoft, Amazon, and Neflix are offering products and services that have transformed society and the global markets. There is more in common about these highly innovative companies developed by entrepreneurial, visionary, transformational, authentic and ethical leaders. The companies have thrived with phenomenal growth and dominance through effective strategic leadership, investment in research and development, building their high performing teams, distinctive resources and capabilities for competitive advantage in global markets. Despite the sustained growth and success, the companies are continuously facing shifting leadership challenges and organisational transformative change emanating from the complexities, pressures and turbulence of the volatile, uncertain, complex and ambiguous (VUCA) global environment.

These are global organisations and market leaders with disruptive innovative business models - from Apple’s wide range of innovative mobile phone products, Microsoft computing devices and software applications to Amazon’s online shopping platform and Nexflix’s entertainment through video streaming services.Jeff Bezos (Amazon)Jeff Bezos is the founder of Amazon, which has revolutionised the online retail industry. Bezos’ Amazon has a portfolio that includes some of the most successful business ventures focusing on e-commerce, cloud computing, online advertising, digital streaming and artificial intelligence. Jeff Bezos’ strategic leadership and strong belief in innovation and business ventures that have impact on society, locally, nationally and globally have made him one of the richest entrepreneurs in the world.

Reed Hastings (Netflix)

Reed Hastings is the Co-founder and CEO of Netflix, which has revolutionised how the global market is entertained through video-streaming services. Hastings’ visionary, ethical and transformational leadership styles have helped to build Netflix’s sustained reputation as a market leading provider of video-streaming service offering that includes TV shows and films, as well as original content, to over 220 million subscribed customers globally.

Bill Gates (Microsoft)

Bill Gates, founder of Microsoft in 1975, has built one of the most successful companies that has revolutionised the world of computing, including how we live and how businesses are operating. His visionary, ethical and transformational leadership has helped Microsoft to gain unparalleled reputation as a resilient global company with distinctive capabilities to adapt and respond to the continuously changing VUCA environment, rapid development in technologies, innovation, business models and market demands.

Steve Jobs (Apple)

Steve Jobs is Co-founder of Apple, one of the most successful technology companies in the mobile phone industry. Steve Jobs is remembered for a visionary, transformational and highly demanding leadership style with uncompromising reputation for excellence through innovation. This helped Steve Jobs to build high performing teams, and his followers remember him for high expectations, impatience and relentless passion for success of his company. Steve Job’s leadership style and highly demanding behaviour have helped to shape Apple’s organisational culture for excellence in high quality products and services that make the company one of the global market leaders in mobile phone industry and computing.

Source: Adapted from Andrew Moran (2022) Starting Business – Leadership & Success https://www.startingbusiness.com/blog/transformational-examples [Accessed on 20th December 2022] https://www.startingbusiness.com/blog/leadership-success [Accessed on 20th December 2022]


Based on your chosen leader from a specific global organisation, complete the following tasks.

  • Provide a brief introduction that highlights the main focus of the coursework, including an overview about the chosen organisation and its specific leader. 200 words (5%)
  1. Critically evaluate the role and impact of strategic leadership in organisational transformative change for your chosen global 1000 words (20%)
  1. Carryout further research about your selected global organisation and critically evaluate its behaviour and impact on society, and the role of ethical leadership. 600 words (15%)
  1. Critically evaluate the role and impact of strategic leadership in building effective, motivated, and high performing teams, using specific examples from your selected organisation. Discussion and critical analysis should highlight the importance of having diversity and inclusivity practices within the organisation. 600 words (15%)
  1. Based on your personal leadership development experience and drawing more from what you have learned about leadership as a living practice on your course:
    • Provide a critical personal reflection and analysis of the role of leadership, skills, behaviour and personal professional development needed to adapt more effectively with emotional intelligence and become an effective ethical and strategic leader who is well prepared to face future challenges in a volatile, uncertain, complex and ambiguous (VUCA) global environment. 1400 words (30%)
  • Provide a brief conclusion that highlights the key points covered in the completed 200 words (5%)

·         Structure, presentation and use of APA referencing style (10%)

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