404MAN Principles of Sales & Marketing

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Based on the concepts presented to the promotion campaign manager in your previous assignment, the panel has suggested that the agricultural product/service would be viable but would like to see the detailed marketing plan with a focus on innovation, digital techniques, and measurability. Your plan must include an analysis of factors in the organisation’s marketing environment which could impact on the marketing of the product or service.

Completion of this assignment will address the following learning outcomes:
1 Demonstrate an understanding of marketing & sales concepts with a diverse changing marketplace.
2 Investigate ethical marketing and sales practices within a range of contexts.
3 Demonstrate marketing theory through the formulation of a marketing plan.
4 Assess the impact of marketing from a consumer & organisational perspective.

Guidance Notes and Considerations

This module has been mapped to CMI 523- Principles of marketing products and services

CMI Learning Outcomes

  1. Understand the role of marketing to support the achievement of organisational objectives- CW1
  2. Understand the factors in the organisation’s marketing environment which impact on the marketing of a product or service- CW2
  3. Know how to market a product or service- CW2

Successful completion of the module and the degree programme will result in an additional professional qualification - Level 5 CMI Diploma in Management and Leadership.


Access, Foundation, Year 1 and Year 2:

You should use APA 7th edition style of referencing.

Referencing guidance can be accessed on the Library’s LibGuides pages.


You should use OSCOLA referencing.

Referencing guidance can be accessed on the Library’s LibGuides pages.

Use of Sources and Information:

You can access high quality, authoritative information via the library. Use LibGuides to access Locate, BibliU and research guidance.

Academic Writing Resources

There are a variety of academic writing resources available which can be accessed via LibGuides. These writing guides can help with different types of assessment as well as important writing skills needed for university.

Glossary of Assessment Terms for Assessment Writing – this is an a-z that covers the majority of terms used in assessment briefs, learning outcomes and feedback throughout the CU Group. If you would like any further support with your assessment, you can contact your Academic Writing Developer or visit the Academic Writing LibGuides page.

If you would like to book an Academic Writing appointment for support with your assessment, you can contact your Writing Developers:

CUC: learningservices.cuc@coventry.ac.uk CUS: academicskills.cus@coventry.ac.uk

CUL Dagenham: academicwritingservice@cul.coventry.ac.uk CUL Greenwich: awsgreenwich.cul@coventry.ac.uk

Academic Integrity Guidance

The best way to avoid academic misconduct is to follow appropriate academic and referencing conventions. Further guidance on academic integrity and conduct can be found using LibGuides.

Collusion between students (where sections of your work are similar to the work submitted by other students in this or previous module cohorts) is taken extremely seriously and will be reported to the Academic Conduct Panel. This applies to all coursework and exam answers. If you would like more guidance on understanding collusion, you can find it on LibGuides.

If an assessment suspected of involving a breach of academic integrity is found to display a marked difference in writing style, knowledge and skill level from that demonstrated elsewhere on the course, you may be required to undertake a Viva Voce in order to prove the coursework assessment is entirely your own work.

Proofreading of assessments by CU approved proofreaders is permitted. There is a list of approved proof readers along with guidelines for use. However, please remember that proofreading is a lengthy and detailed process for which there is a cost. If you decide to use a proofreader, please take this into account and contact them at least 10 days in advance of your assessment deadline.

You must not submit work for an assessment that you have already submitted (partially or in full), either for your current course or for another qualification of this university, unless this is specifically provided for in your assessment brief or specific course or module information.

It is important to realise that as a student you should not submit all or part of an assessment for which you have already received academic credit, to be used for an assessment in a different module. Reusing your own work in this way is called self-plagiarism. Where you wish to refer to some of your own work you must reference it in the same way that you reference work by other people.

Submission Guidelines

Late Submission

There should be a title page which clearly identifies the following:

  • Name and code of the module
  • Title of the Assessment
  • Assessment number
  • Word count

The word count identified includes quotations and citations. However, it does exclude the list of references and/or the bibliography and, unless specifically stated, encompasses a discrepancy of + or

– 10%.

If you are not able to complete your coursework on time due to extenuating circumstances*, the ONLY way to receive an extension (up to 5 working days) or a deferral (anything longer than 5 working days) is to contact engagement@coventry.ac.uk.

Extenuating circumstances are defined by CU as ‘genuine circumstances beyond your control or ability to foresee, and which seriously impair your assessed work’. Please note that you will need to provide third party evidence to support your reasoning for requiring an extension or deferral. Your course tutor is NOT able to approve an extension or a deferral. If you have not completed the official forms and had your request approved, your work will count as not submitted and receive a zero mark

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